What is the difference between publicity and advertising

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What is the difference between publicity and advertising? Discuss how they work together to sell a product. Identify a company you are familiar with. Are their publicity tactics effective? Why/why not? Are their advertising campaigns effective? Why/why not? What type(s) of media do they use to promote their product? Provide one suggestion on how they can improve their image through publicity, and one suggestion on how they can improve their advertising campaign.

Reference no: EM132238460

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