What is the definition and use of conjoint analysis

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What is the definition and use of Conjoint Analysis?

a. The calculated benefit in reducing process cycle-times and cost of sourcing processes, including intangible benefits between purchasing and information technology departments.

b. Data collection leading to choice analysis and market segmentation.

c. A statistical technique used in market rewsearch to determine how people value different features that make up products and services.

Reference no: EM131144594

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