Discusses how important customers are to organizations

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Discusses how important customers are to organizations. A corporate executive once stated “Your Company’s brand is owned not by you but by your customer – if you do not understand this, your company will be lost”. Describe how brand recognition can be used as an effective communication tool between a company such as such as FedEx or DHL and its customers.

Reference no: EM131144595

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Discusses how important customers are to organizations : Discusses how important customers are to organizations. A corporate executive once stated “Your Company’s brand is owned not by you but by your customer – if you do not understand this, your company will be lost”. Describe how brand recognition can b..

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