Reference no: EM132963178
Despite investing millions of dollars in enhancements to mobile and web presence, a major retailer was having an increasingly difficult time converting online customer visits into sales. Using Business analytics, how could the retailer achieve the following:
1. Improve digital shopping experience of its customers.
2. Convert online browsing into increased sales.
3. Hit its performance goals
Follow the outline below in answering the case.
I. INTRODUCTION/EXECUTIVE SUMMARY
A brief narrative of the case presented. You may include present situation of e-commerce and how it is being used by digital customers especially this time of pandemic.
II. SITUATION ANALYSIS
What is the current situation of the retailer? Identify the specific problems/things the retailer would like to achieve.
III. SOLUTION
As a marketing/entrepreneurship student and with your basic understanding on business analytics, how will you solve identified problems? Throw your "big ideas" here and kindly discuss thoroughly.
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