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What is the cause of the direct margin decrease year-on-year

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Assignment - Read carefully the attached file and familiarize yourself with it (graphs, definitions, supplementary materials) Provide detailed comprehensive answer to the questions.

Background -

We are currently in Week 7 of Q1 2019

You are CSO of a long-standing account within the Liverpool Sales Centre

The account has been performing fairly consistently over the past 2 years, hitting the majority of Client Performance Targets

The Client's contract was due for renewal at the end of Q1 2019, and they have just signed on for another 1 year extension

We currently perform a Revenue Retention motion on this account, however despite some new complimentary product launches the Client is having difficulties growing their business and so our install base is remaining fairly static

The task - The EMEA President of Customer Success has questioned the Direct Margin decrease in forecast from FY2019 to FY2018

"You need to analyse the below information and explain:

What is the cause of the Direct Margin decrease Year-on-Year?

What actions will be put in place during 2019 to increase the Direct Margin?"

Attachment:- Assignment File.rar

Reference no: EM132211810

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len2211810

1/9/2019 9:49:49 PM

Read carefully the attached file and familiarize yourself with it (graphs, definitions, supplementary materials) Provide detailed comprehensive answer to the questions pointed out in the attachment. Present your findings in both text and graphs. Be specific and clearly explain your logic and how you have arrived at your conclusion. No more than 2.5-3 double spaced pages.

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