Reference no: EM132211813
1. Read Chapter 2 in your Entrepreneurship textbook.
3. Read through the HONEST TEA BUSINESS PLAN, pages 68-89 in your textbook. Be sure to also take a look at your APPENDICES for additional business plan information.
Homwork:
1. BP Proposal: Your Start- Up Business
For this class, you will be ‘starting' a business of your choosing, so you must decide what business you are interested in and submit a proposal with a brief description for approval.
The constraints in selecting your business include:
• Your business must NOT be a seasonal business.
• You cannot use a franchise.
• Your business cannot be an ‘Online' business.
• Your business must be a for-profit business.
• You must have face to face interaction with your customer.
• You cannot change your business choice after it is approved.
Be sure to select a business that you are interested in, as you will be doing research all semester on this particular industry.
Submit your proposal as a short memo (business format) describing what your business will be, where you will be located and any additional details such as; will it be a home based business or storefront?
Your business MUST be approved by me.
2. Complete Key Concept Questions in back of text chapter:
• 2-6: Explain why a prospective business founder might want to create a feasibility study or Business Model Canvas before developing a complete business plan.
• 2-7: How can spending time researching and writing a business plan save an entrepreneur time and money in the short and long term?
• 2-9: Explain why the executive summary is the most important section of any business plan.