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Discussion Question - This discussion has two parts.
First, chose a product (good or service) that will be familiar to your classmates. Drawing on what you read in chapter 8, answer the question "What is someone really buying when he or she purchases the product?" You will want to consider the product's core, actual and augmented product aspects. The president of Connecticut-based Black & Decker, a power tool manufacturer, and a Harvard Business School professor have both made the point that people don't want to buy drills, they want to buy holes. Keep this in mind when you complete the first part of this assignment.
Second. Identify where the product you chose is in its "Product Life Cycle." What stage -- Introduction, Growth, Maturity, and Decline? Very briefly, explain why.
Write a discussion in 400 words and then reply in 100 word each for 2 students.
Textbook - Principles of Marketing, Seventeenth Edition by Philip Kotler and Gary Armstrong.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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