What is someone really buying when he purchases product

Assignment Help Marketing Management

Reference no: EM132202729 , Length: word count:600

Discussion Question - This discussion has two parts.

First, chose a product (good or service) that will be familiar to your classmates. Drawing on what you read in chapter 8, answer the question "What is someone really buying when he or she purchases the product?" You will want to consider the product's core, actual and augmented product aspects. The president of Connecticut-based Black & Decker, a power tool manufacturer, and a Harvard Business School professor have both made the point that people don't want to buy drills, they want to buy holes. Keep this in mind when you complete the first part of this assignment.

Second. Identify where the product you chose is in its "Product Life Cycle." What stage -- Introduction, Growth, Maturity, and Decline? Very briefly, explain why.

Write a discussion in 400 words and then reply in 100 word each for 2 students.

Textbook - Principles of Marketing, Seventeenth Edition by Philip Kotler and Gary Armstrong.

Reference no: EM132202729

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