Identify a specific item you purchased recently

Assignment Help Marketing Management

Reference no: EM132202732 , Length: word count:500

Discussion Question - Identify a specific item you purchased recently. What were the key "consumer behavior" influences that had an impact on your decision? How so? (Refer to Chapter 5, Figure 5.2., page 159 of the book) Categories include: Cultural, Social, Personal, and Psychological influences. Include an influence from each of these four categories. Please elaborate! What marketers understand about their customers -- or prospective customers -- is critical in defining the marketing mix.

Post a discussion in 300 words and then reply in 100 word each to 2 students.

Textbook - Principles of Marketing, Seventeenth Edition by Philip Kotler and Gary Armstrong.

Reference no: EM132202732

Questions Cloud

Type of computing device : He also has a lot of external equipment he needs to connect to the computer, such as double monitors.

Poetry analysis about the poem - annabel lee : What have you learned about the poet that contributes to the type of poetry he/she writes? Consider Personal Beliefs, nationality or ethnicity

Briefly describe your lifestyle and interests : The basics: What's your name, major, work experience? Briefly, describe your lifestyle and interests. What brands or products are you loyal to? Why

Communicate about the balance or imbalance of power : What does One of These Days communicate about the balance or imbalance of power - For a thesis paragraph, you should write generalizations

Identify a specific item you purchased recently : Identify a specific item you purchased recently. What were the key "consumer behavior" influences that had an impact on your decision? How so

Connection-oriented protocol and a connectionless protocol : Give an example of an application that would be most suitable for each type protocol.

Mobile apps have influenced interface design : What are some ways that mobile apps have influenced interface design? How does being multi-channel and multi-platform influence systems design?

What is someone really buying when he purchases product : Drawing on what you read in chapter 8, answer the question What is someone really buying when he or she purchases the product

Explain the functional view of an organization : Explain the functional view of an organization and describe each function.

User Account

All Pages