What is sears best strategy at this point

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Reference no: EM132096243

1. According to Case study 3-2: A collection Sandal at Sear, Roebuck & Company

What is Sears’ best strategy at this point? What would you advise Arthur Martinez to do?

2. What do you think is the rational for market segmetation, tatgeting and position in the design of customer -driven marketing strategies for a company

3. What dangers does a company face if it focuses only on tactical decisions?

Reference no: EM132096243

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