What is omnichannel retailing

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Reference no: EM133247685

Assignment:

Question:

1. What is omnichannel retailing?

2. What are some of the enabling technologies of omnichannel retailing? Give some examples.

3. Explain the advantages of dual-channel retailers over traditional retailers and online retailers in selling middle of tail products.

4. How does omnichannel retailing affect the competition among experience goods and search goods of different brands. Why?

5. What are some of the strategies that physical retailers can adopt to provide an omnichannel retailing experience to the customers? Give some examples.

6. What are some of the strategies that online retailers can adopt to provide an omnichannel retailing experience to the customers? Give some examples.

Reference no: EM133247685

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