What is difference between primary and secondary research

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1. Describe the two classifications of marketing research and give examples of each.

2. What are the five guidelines for selecting an external marketing research firm?

3. What is the criteria used in evaluating secondary research data?

4. What is the difference between primary and secondary research?

5. What is the role of the market researcher in the problem definition process?

6. What are the primary differences between quantitative and qualitative research techniques?

7. What are the most relevant factors for evaluating which survey method is best suited to a particular research project?

Reference no: EM131277525

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