What is difference between leading versus managing project

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Reference no: EM132271430

1. Starbucks has long-term strategic plan to transform into healthy snack/meal alternative Acquired Evolution Fresh, a juice bar brand Strategic alliance with Danon, a French yogurt producer, to create Greek yogurt for its Evolution Fresh brand Products available both in Starbucks and grocery stores How is Starbucks changing their marketing mix to become more health conscious?

2. What is the difference between "leading" versus "managing" a project? How does your answer relate to the concept of a PM's "Sphere of Influence"?

Reference no: EM132271430

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