Environmental challenges while driving economic growth

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1. General Electric launched Ecomagination to “imagine and build innovative solutions to today’s environmental challenges while driving economic growth.” GE uses knowledge and the resources of different functional areas to create and market dozens of green products for customers. What type of strategy is Ecomagination: corporate, strategic business unit, or marketing? GE uses its knowledge of design and manufacturing from different departments to develop green products. Is this a strength, weakness, threat, or opportunity?

2. Credit Suisse paid $2.6 million in fines and pleaded guilty to helping American customers evade their taxes Quizno’s filed for bankruptcy and was forced to shut its doors Shelly wants to hire her cousin’s consulting company to help her organization, but she wonders if this might violate the company’s conflict of interest policy Yoplait periodically holds Save Lids to Save Lives campaigns to encourage donations to the Susan G. Komen Foundation dedicated toward breast cancer research John uses the company copier machine to print out personal items Determine which dimension of social responsibility applies to each example:

Reference no: EM132271433

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