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Question: Find information about Big Apple Circus
Case - LYTT: DETERMINING A GO-TO-MARKET STRATEGY
At Wikipedia, you can find the company's history and most recent status, and at their video station, you can find many videos about their shows and recent "Save the Circus" movement. And then discuss the following questions:
Question 1. Who is the target market of Big Apple Circus? And Why?
Question 2. What is their branding strategy?
Question 3. Discuss the 4 P's of the marketing mix for Big Apple Circus
Question 4. Big Apple Circus is not currently performing due to COVID-19. Can you give them some suggestions to help them survive the pandemic?
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The work deals with two case studies, the first being Lytt and the second one is Big Apple Circus. In the first case study, the business idea of Lytt has been discussed that shows how the company has turned successful.The major cause has been the increase in harassment rates that has been targeted to be reduced by Lytt, a communication platform to deal with such issues.On the other hand, Big Apple Circus has dealt with its target market and the branding strategy that is being followed by the company.
Hi, Please make the answer for 2 case studies. And please follow the rubrics for them. ?Case study about Lytt ?Discussion case about Big Apple Circus
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