What is a market segment profile

Assignment Help Business Management

Reference no: EM131304171

1. What dimensions are used to segment business markets?

2. What is a market segment profile? Why is it an important step in the target-market selection process?

3. Describe the important factors that marketers should analyze to evaluate market segments.

4. Why is a marketer concerned about sales potential when trying to select a target market?

Reference no: EM131304171

Questions Cloud

Summarize the ethical concerns surrounding the issue : Summarize the ethical concerns surrounding the issue. Summarize the relationship of constitutional law to the issue. Provide two recommendations to resolve or improve the issue.

Basic conditions required for effective segmentation : What is market segmentation? Describe the basic conditions required for effective segmentation. Identify several firms that use market segmentation.

Consider the decision to be biggest mistake of the crisis : Why did the Treasury and the Federal Reserve allow Lehman Brothers to fail? Why do some consider the decision to be the biggest mistake of the crisis?

Difference between concentrated and differentiated strategy : List the differences between concentrated and differentiated strategies, and describe the advantages and disadvantages of each.

What is a market segment profile : What dimensions are used to segment business markets?- What is a market segment profile? Why is it an important step in the target-market selection process?

What were the various problems with the articles : What were the various problems with the Articles of Confederation? How did Shays Rebellion motivate "the founders" to hold a convention to resolve the problems of the Articles? Considering the list of problems related to the Articles of Confederati..

What problems could shadow banks have potentially avoided : What does Greenspan mean that "the added risk had not been compensated by higher capital"? By holding more capital, what problems could shadow banks have potentially avoided?

What is a sales forecast and why is it important : Why is selecting appropriate target markets important to an organization that wants to adopt the marketing concept philosophy?

Identify driving forces for change in external environment : Identify the major driving forces for change in the external environment of the motorcycle industry. Analyze the dynamics of competition using Porter's Five Forces Model of Competition. Correctly assess the dynamics of competition.

User Account

All Pages