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Basic conditions required for effective segmentation

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Reference no: EM131304174

1. What is an undifferentiated strategy? Under what conditions is it most useful? Describe a present market situation in which a company is using an undifferentiated strategy. Is the business successful? Why or why not?

2. What is market segmentation? Describe the basic conditions required for effective segmentation. Identify several firms that use market segmentation.

Reference no: EM131304174

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