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Assignment:
You manage social media for a local grocery store that is adding online grocery ordering with customer store pick-up. Please label each answer (A, B, etc..). Use the AIDA model to answer the questions.
A. Three months after starting the online ordering/customer store pick-up you have low views on the "grocery order" page and a low number of customers orders, but of those customers who have ordered, they have used the system many times (high re-orders/re-trails). What part of the funnel should you focus on your social media content? Explain why.
B. Three months later (6 months into the program) you have a high number of first-time orders, but a low number of repeat customers (re-order/re-trails). Using the stages of the funnel describes the issue you are having.
C. Based on your analysis at the 6-month time, what has changed for the grocery ordering system (3 months vs 6 months)?
D. Based on what you know at the 6-month time, as social media manager what should you do?
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