What factors would you consider in making the decision

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Assume you are the new CFO of Whole Foods and saw that the company's dividends were around 33% of its net income. You have to decide whether this is appropriate or not, i.e. whether the dividend should be increased, decreased or kept as is. We will assume that any money not paid out in dividends will be reinvested in the business, so let's skip stock buybacks as an option. This is a very basic decision that a CFO and CEO make on a regular basis. What would you do and what factors would you consider in making the decision? Remember that we have a cumulative summary of the company and in the past two weeks we have discussed their business and corporate strategies.

Reference no: EM132253587

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