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What environmental issues the new belgium company work

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Comparative Business Ethics and Social Responsibility Assignment - Group Case Study

The case assignment is found in your textbook Ferrell, Fraedrich & Ferrell (2015) Business Ethics: Ethical Decision Making and Cases on p.437. Case 5 New Belgium Brewing: Engaging in Sustainable Social Responsibility.

Topic: Read and complete a case study report based on the case New Belgium Brewing: Engaging in Sustainable Social Responsibility found in the 10th  edition of the prescribed Business Ethics text book by Ferrell | Fraedrich on page 437.

Case Study - New Belgium Brewing: Engaging in Sustainable Social Responsibility

QUESTIONS FOR DISCUSSION-

1. What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability?

2. Do you agree that New Belgium's focus on social responsibility provides a key competitive advantage for the company? Why or why not?

3. Some segments of society contend that companies that sell alcoholic beverages and tobacco products cannot be socially responsible organizations because of the nature of their primary products. Do you believe that New Belgium's actions and initiatives are indicative of a socially responsible corporation? Why or why not?

Reference no: EM131209075

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len1209075

9/16/2016 6:37:41 AM

In this case assignment you are not allowed to submit on your own as an individual. Each group will complete a detailed analysis and present a 3000 word report of your analysis to your lecturer. You must engage in additional research to gather more background information as well as current information on the company and situation. You must address each of the 3 case questions at the end of the case study. Format: Report format, times new roman, 12 point, 1.5 line spacing. The report needs to consist at least the following: Executive Summary: ideally one page but no more than two. Sections 1: Introduction, Section 2: Main body of the report consisting the 3 questions at the end of case study, Sections 3: Conclusions, Reference List (10-20 references).

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