What differentiation strategy should implement ecovida

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Problem

Ecovida, a natural cosmetics producing company, is developing its differentiation strategy. Get the instant assignment help. Currently presents the following data: Current situation: Monthly sales: $ 80 million 5 product lines 3 Organic certifications 20% Local market participation 15 Employees Market Research Indicates: 70% of consumers prefer natural products Main competitor has 35% of the market average prices 20% higher than traditional cosmetics growing growing trend towards conscious beauty scike question: What differentiation strategy should implement ecovida to strengthen its position in the market?

Reference no: EM133855514

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