What challenges did you face in encouraging others

Assignment Help Marketing Management
Reference no: EM133410790

Questions:

  • What did you learn from the survey about your own perceptions of various alcohol brands?
  • How do you think the survey results will be used to help shape brand metrics for alcohol companies included in survey? How do you think the survey results will be used to help in international marketing of the brands?
  • What challenges did you face in encouraging others to complete the survey, and how did you overcome them?
  • How do you think completing the survey and encouraging others to do the same can help improve the marketing strategies of the included alcohol brands, and shape the brand metrics?

Case Study:

This assignment is worth 10% extra credit. You will be graded on the quality of your reflection paper and the effort you put into sharing the survey with others (at least 10 to 15) in your community. To receive full credit, your paper should demonstrate critical thinking and analysis of how the survey results can be used to build the marketing metrics inclusive of segmentation and your experience sharing the survey with others. Additionally, your paper should address the ethical considerations of marketing alcohol and the importance of promoting responsible consumption.

 

Reference no: EM133410790

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