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What can you find from this dataset

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Reference no: EM132007561

Assignment Instructions -

An SPSS dataset, chocolate.sav contains 68 weeks of sales and marketing records for four chocolate brands.

Measuring units are as follows

Sales: hundreds of kilos (only available for Brand1)

Prices: dollar per unit

Feature-only: weighted feature-only (i.e., special outside-store attention such as store flier or newspaper ad) dummy variables in a certain week. This variable varies between 0 ( = no store has a feature-only) and 1 ( = all stores have a feature-only).

Display-only: weighted display-only (i.e., special inside-store attention such as a temporary shelf on one of the aisles) dummy variables in a certain week. This variable varies between 0 ( = no store has a display-only) and 1 ( = all stores have a display-only).

Feature and Display: weighted combined use of feature and display dummy variables in a certain week. This variable varies between 0 ( = no store has feature and display) and 1 ( = all stores have feature and display). This variable is not available for Brand 2.

Temperature: average weekly temperature in Celsius

What can you find from this dataset? Use various analyses you learned in this class, and submit a summary of FIVE important findings.

You are supposed to explain your findings. A simple copy-and-paste of SPSS tables does not suffice.

Attachment:- Assignment Files.rar

Verified Expert

The paper is about chocolate brands and its sales. Data consists of sales and marketing related variables for four chocolate brands collected over 68weeks.Exploratory analysis of the above data reveals that brand 2 is more stable compared to other brands.Statistical analysis was done by using Statistical packages like SPSS, Ms Excel. Document was prepared in Microsoft word.

Reference no: EM132007561

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