What brand have you identified for your FMP

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Reference no: EM132220832 , Length: word count:900

Assignment -

Project AIM: To enable you to realise a project which integrates contextual perspective, research, problem solving, planning and organisation, evaluation, analysis and reflection, and practical, technical and presentational skills.

The specific brand can be of your own selection, ensuring that it enables you to produced a fully researched and supported investigation

Need the 7 questions answered as a brief overview for the research proposal for this topic. The Brand is Next Plc.

1. What brand have you identified for your FMP?

2. Where do they sit in their market? Identify at least 3 competitors.

3. Who is their current customer? Create a customer profile.

4. Identify a piece of theory to support your FMP proposal.

5. Analyse the impact of the Mckinsey report on your chosen brand -

6. Conduct a mystery shop, how well does their website navigation function?

7. Identify the impact of discounting and stock out for your chosen brand between Sept - Nov 18.

Attachment:- Assignment Files.rar

Reference no: EM132220832

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len2220832

1/22/2019 1:46:45 AM

Need 900 + words. Please see the Marketing assignment attached. Please provide us the confirmation if you can solve this, I need the following 7 questions answered as a brief overview for the research proposal for this topic. The Brand that i wish to look at within my proposal is Next Plc. After these questions and if my proposal is accepted i will need a 3000 word proposal. In which i would like to look at How Artificial Intelligence (AI) can benefit a major retailer like Next.

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