Reference no: EM134008630
Problem
The "Rationale vs. Emotional" Merger at Tarkwa East
Two mining support service companies in Ghana, DrillCo (highly bureaucratic, rigid safety culture) and BlastTech (entrepreneurial, fast-paced, looser rules), are merging. The new CEO wants to implement a Transformational Change to create a unified "Smart-Mine Service" culture. He presents a logical, data-driven presentation (charts, graphs, synergy savings) to the staff. Two months later, morale is low, key BlastTech staff are leaving, and the "subcultures" are fighting. The CEO is baffled because his logic was perfect. The CEO appealed only to the Rational Side of the brain. He ignored the Emotional Side (instinctive, pleasure/pain). Transformational change has a low success rate (30%) because it requires changing culture (values/beliefs), not just processes. Get the instant assignment help.
1. As the Change Consultant, diagnose the failure using the Rational vs. Emotional Brain concept (i.e., the Rider and the Elephant).
2. Design a "re-launch" intervention for this merger that targets the Emotional Side of the workforce to bridge the cultural gap. What specific "behavioral norms" or "conversations" would you engineer?