What are two key digital marketing metrics

Assignment Help Marketing Management

Reference no: EM133343542

Play the role of a digital marketing manager who has to come up with a digital strategy proposal for the senior executive team for Minutes Mobile, a new and upcoming wireless carrier looking to provide affordable and accessible mobile service to regions of the world where mobile service is challenging to obtain. The executive team wants digital marketing manager to come up with which country or geographic region of the world should they first target, how you plan to market to them, and what type of metrics you will use to evaluate that strategic plan.

In this subject, you are to focus on key topics from the course such as the following. Below are the key topics and questions to answer in your proposal

Targeted Audience
- Who is the target audience and geography market for this mobile service? Conduct some research on an actual country with minimal carrier service and explain why this region makes sense to be the target market?
Digital Media
- Between Owned, Earned and Paid media, what media type do you think would work best or be needed to build awareness of Minutes Mobile to this target audience? Provide an example? What are the benefits of this media type for Minutes Mobile?
Metrics
- What are two key digital marketing metrics you would propose that would need to be used to measure the effectiveness of this marketing campaign and strategy? Define the metrics and explain why?
Planning
- Provide a brief sentence per each step of the 7 step digital marketing plan framework. What in brief would you explain for each of those steps in how to build this strategy for this target audience?
CRM
- Provide a brief statement on how your business model of Mobile Minutes will be adopted and build customer relationships with this target audience? Explain why.
Global Marketing
- Provide a summary of the overall vision for this strategy and why this target country will be an opportunity to build upon for future global marketing?

Reference no: EM133343542

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