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Develop a strategy by designing a wireframe

Assignment Help Marketing Management
Reference no: EM133343545

ASSIGNMENT DESCRIPTION & GUIDANCE

The purpose of this project is for you to practice applying the knowledge and skills taught in this course in order for you to build your own website to represent yourself professionally as a Digital Marketing Specialist on the internet, through the form of a website!

This was designed with you as the learner in mind, in that it will support you to build a professional-looking site to market yourself as a Digital Marketing Specialist, that will help you, especially for post-graduation. For this project, you may also want to draw upon the knowledge learned from courses such as Introduction to Marketing, and Digital Marketing Foundations. As you continue on your studies, go into your internship, and beyond, you are encouraged to continue updating and modifying your site accordingly.

Your task is to make a website to represent yourself as a Digital Marketing Specialist, or an imaginary future digital marketing agency. You will need to complete the following for your website:

  • Website builder: Set up and make a website using a website builder
  • Optional: Domain hosted by server and website is active on the internet
  • Social Media Integrations
  • Sign Up button that connects to a newsletter platform (Mailchimp, Squarespace Mail)
  • Content: About me Page, Contact us Info, Services page, Blog page

PART 1: STRATEGY & CONTENT DEVELOPMENT

  1. Website Strategy: Develop a strategy by designing a wireframe (draft of your website) and get it approved by the course facilitator. You must implement any feedback you get from the course facilitator.
  2. Content Creation: Draft content for the following pages keeping in mind how you would optimize the pages with keywords to support SEO ranking:
    • About page (with contact info/form)
    • One (1) blog post related to Digital Marketing
    • Services Page: include at least 2 services (ex. Web design and development, Content Marketing, logo and graphic design work, etc.)

Reference no: EM133343545

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