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Assignment: Case Study - Fashion Channel
Review the Fashion Channel case study. Without performing the detailed quantitative analysis required to support a final managerial decision, write a 4-5 page paper in which you, What are the new goals of the Fashion Channel (FC) as a result of the changes in its viewership?
What does the FC need to do to maintain its partnerships with customers (cable companies, advertisers) and therefore keep revenues high?
Discuss the pros and cons of the segmentation options for the FC. How do the pro options support the new goals of the FC?
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Select an organization that started as a brick and mortar business and is now engaged in e-business (e.g., Toys 'R' Us or Home Depot).Explain how e-business has affected your selected organization's business processes.
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From the scenario, prioritize the attributes of Golds Reling's brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablet's target market. Provide support for your resp..
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Select two (2) division structures then list three (3) measures that must be considered in controlling the divisions across the entire organization. Then, explain holistically at least two (2) opportunities that the organization may gain using the..
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