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Complete the IMC Strategy Overview Memo. Include the following in your memo:
Provide an overview of your IMC strategy to build the company's brand.
Briefly describe the brand position and marketing challenge of the selected company.
Describe the target market or markets and any relevant segments within these target markets.
Analyze viable brand messages through market segmenting that align with your IMC objectives.
Briefly asses the strengths of the company that will be leveraged and the weaknesses of the company that will be protected by your IMC plan. How does the IMC link to the SWOT analysis?
Provide the objectives of your IMC plan.
Explain how data and databases influence your IMC plan.
Write a memo that addresses the specific criteria for this portion of the plan.
throughout this class you have examined a product of the waters bottling company and addressed market concepts theories
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Establishment and growth of a micro-brewery in Colorado, based on the techniques and methods of some of the world's best breweries in Belgium.
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Peruse the business group listings for United Technologies shown next and listed at its website. How would you characterize the company's corporate strategy
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Explain a marketing mix and pricing strategies and choose an idea with which you are familiar and describe its marketing mix and how it resulted satisfying exchange
Formulate a feasibility analysis, and determine whether the new product or service is feasible. Identify the roadblocks that you will likely face
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