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What are the key customer needs that unilever aims to fill

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Reference no: EM13833680

Monahan, Sean, and Robert Nardone. "How Unilever aligned its supply chain and business strategies." Supply Chain Management Review Nov. 2007: 44+. Popular Magazines. Web. 1 Sept. 2015. URL https://goo.gl/QGK3CH

After reviewing the article, answer the following questions. Make sure your answers reflect an understanding of the materials covered/discussed in class and in the assigned readings.

How would you characterize the competitive strategy of a Unilever? What are the key customer needs that Unilever aims to fill?

Reference no: EM13833680

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