What are the consumer characteristics that apple needs

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Reference no: EM132773075

Question: Apple Watch Case Study Managing Innovation Resistance

Question 1: What are the consumer characteristics that APPLE needs to influence to overcome consumer resistance to its smartwatch?

Question 2: Critically discuss what deliberate efforts can be made by APPLE to move an organization or a unit from its current undesirable state to a new, more desirable state in order to increase the sales of APPLE watch?

Question 3: Do you think APPLE can start change first at an organizational level or at an individual level. Justify your answer?

Question 4: Implement the Purdue's Comprehensive Change Management model in context to case study.

Question 5: What do you think APLLE should start change from bottom to top or top to bottom. Justify with rationale.

Question 6: Which business level strategy has been used to increase the sales of APPLE watch? (Note: select one according to International marketing and provide rational approach)

Question 7: Which two segments of the market shall be best for APPLE to sell their watch in Asian countries.

? Undifferentiated marketing

? Differentiated marketing

? Concentrated marketing

? Micromarketing

Reference no: EM132773075

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