What are the arguments for launching clean edge

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Reference no: EM133198093

Problem: Advanced marketing IKEA Business Model Case Study

Clean Edge Razor: Splitting Hairs in Product Positioning.

What are the arguments for launching Clean edge as (i) a niche product and (ii) a mainstream brand? Which would you recommend? What are the strategic implications of your recommendation?

Attachment:- Clean-Edge-Razor-Splitting-Hairs-in-Product-Positioning.rar

Reference no: EM133198093

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