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Problem: Nike Making Kaepernick Face of the Company Essay
Research a NIKE campaign (other than your project) that is a very bad example of a campaign according to the framework of the Central Communications Platform. Note that a bad example will give you much more to critique and discuss with your classmates. (Hint: local brands such as furniture stores and car dealerships might work if you are having trouble finding one). Then, post a response to the following questions:
I. Is it influential? Critique your brand example for its inability to impact or influence the target audience. Provide a link so that classmates may view your example.
II. Is it Simple? Critique the message for its ability to be easily understood - if it's too complicated or mundane the audience won't remember it.
III. Is it Ownable? Critique the campaign message for its connection to the brand - it should contain a consumer insight.
IV. Is it Emotive? Critique the campaign message for its emotive value to the consumer - it should be useful, entertaining and/or relevant at some level.
V. What changes would you recommend to make the campaign better? Use the CCP framework to guide you answer.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
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