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What are the advantages of b2b e commerce to companies

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Reference no: EM131285426

1. E-commerce is dramatically changing the way B2B transactions take place. What are the advantages of B2B e-commerce to companies? To society? Are there any disadvantages of B2B e-commerce?

2. Explain how reciprocity and reverse marketing operate in B2B markets.

Reference no: EM131285426

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