What are major trends influencing the beverages industry

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Reference no: EM132221813

DR PEPPER. SNAPPLE GROUP: FIGHTING TO PROSPER IN A HIGHLY COMPETITIVE MARKET

1. What are the major trends influencing the beverages industry right now? Is DPS well positioned to take advantage of these trends?

2. Do you believe DPS will perform better in the future by forming more cooperative alliances with the top two competitors or by taking them head on?

3. Should any of the DPS brands be divested? Should DPS diversify into other products? If so, which ones and why?

Reference no: EM132221813

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