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Management in Action
A group of investors in your city is considering opening a new upscale supermarket to compete with the major supermarket chains currently dominating the city's marketplace. They have called you in to help them determine what kind of upscale supermarket they should open. In other words, how can they develop a competitive advantage against existing supermarket chains?
1. Show the supermarket chains in your city, and identify their strengths and weaknesses.
2. What business-level strategies are these supermarkets currently pursuing?
3. What kind of supermarket would do best against the competition? What kind of business-level strategy should it pursue?
Such examples of graphic metaphors include the comparison of fractals to broccoli shape as an example of self-referencing. However, I need to invent my own unique metaphor to explain the theory.
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