What actions will the firms take, and what is the outcome

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Two firms dominate the market for surgical sutures and compete aggressively with respect to research and development. The following payoff table depicts the profit implications of their different R&D strategies.

a. Suppose that no communication is possible between the firms; each must choose its R&D strategy independently of the other. What actions will the firms take, and what is the outcome?

b. If the firms can communicate before setting their R&D strategies, what outcome will occur? Explain.

Low Firm A's R&D Medium

Spending

 

Firm B's R&D Spending Low Medium  High

8, 11

6, 12

5, 14

12, 9

8, 10

6, 8

11, 6

10, 8

4, 6

 

 

High

Reference no: EM13880469

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