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Explain what a marketing channel is and why intermediaries are needed. A marketing channel is a business structure of interdependent organizations that reach from the point of product origin to the consumer with the purpose of physically moving products to their final consumption destination, representing "place" or "distribution" in the marketing mix, and encompassing the processes involved in getting the right product to the right place at the right time. Members of a marketing channel create a continuous and seamless system that performs or supports the marketing channel functions. Channel members provide economies to the distribution process in the form of specialization and division of labor; overcoming discrepancies in quantity, assortment, time, and space; and providing contact efficiency.
1. Your family runs a specialty ice cream parlor called Scoops. It manufactures its own ice cream in small batches and sells it only in pint-sized containers.
After someone not affiliated with the company sent six pints of its ice cream to a popular talk-show host, she proclaimed on her national TV show that it was the best ice cream she had ever eaten.
Immediately after the broadcast, orders came flooding in, overwhelming your small-batch production schedule and your limited distribution system. The company's shipping manager thinks she can handle it, but you disagree. List the reasons why you need to restructure your channel of distribution.
Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in appropriate and accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.
Construct a 2-3 page paper, based on the four characteristics of a product with potential for sustainable competitive advantage and based on the research you conducted; identify and discuss a company that does an effective job of utilizing these r..
Choose a product in particular which you would shop for and go to these four e- tailers and answer the following questions in detail: Elucidate why did you pick these e-commerce retailers.
Give two exceptions to the UCC Statute of Fraud rule.
Explain how the nature of competition is changing in America. - Might there be times when a company becomes too competitive? If so, what could be the consequences?
Explain the characteristics of experimental design. If you were a Quality Manager, how would you use the concepts of vertical and horizontal balancing to ensure a sound experiment?
Consider how a large expanded organization sets strategy. PepsiCo, for instance, has beverages (Pepsi, Mountain Dew, Gatorade, Tropicana, Aquafina,
Addressing Overall Expenditures in the U.S. Health Care Industry Many people believe that health care in the United States is unaffordable. Do you agree? If so, what can and should be done to address this?
Comment about the tools and techniques you have observed successful team leaders employ in aligning their team's incentives.
A paper giving your thoughts and reasoning on whether cities and states using financial incentives to attract business is ultimately a win or a lose situation for these governmental units.
Argue for or against employee testing in relation to the job you currently hold. Be sure to take into account both the wants of the employer as well as privacy concerns
What characteristics do job knowledge and job sample tests have that often make them more acceptable to the examinees than other types of tests?
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