Senior marketing officer for a high deductible health plan

Assignment Help Business Management
Reference no: EM131262449

You recently have been hired as the senior marketing officer for a high deductible health plan. There are two other existing plans in the market that have been operating for the prior two years. One plan is operated by a mid-sized insurance company. It has been targeting employers in the region with a minimum of 500 employees and has penetrated this market fairly successfully. The second plan is operated by a nationally based insurance company with a fairly strong brand presence and heavy advertising budget. Its deductible offering is at the $5000 level for singles and $10000 for couples. You are trying to decide how you might establish a differential advantage relative to these two offerings as the third entrant. What are the alternatives to consider?

Reference no: EM131262449

Questions Cloud

What is a reasonable lifetime to use for the keys ka and why : For the protocol in Section 173, how might an attacker be able to learn KA before it times out? What bad things would the attacker be able to do with that knowledge? What bad things would the attacker not be able to do with that knowledge?
What price is the fund raising committee favoring : What price is the Fund Raising Committee favoring and how many people will receive the DVD if this becomes the price of the suggested donation? Explain your answers.
Impair the ability to make reasonable estimate of returns : Many companies sell products allowing their customers the right to return merchandise if they are not satisfied. Because the return of merchandise can retroactively negate the benefits of having made a sale, List the criteria that must be met before ..
Find a new product or system that uses a dock : Find a new product or system that uses (or should use) a dock. This might be the same product or system you analyzed for Exercise 1.8. Con-duct a security review of that product or system as described in Section 1.12, this time focusing on the sec..
Senior marketing officer for a high deductible health plan : You recently have been hired as the senior marketing officer for a high deductible health plan. There are two other existing plans in the market that have been operating for the prior two years. One plan is operated by a mid-sized insurance compan..
Does your graph tell you anything else : How different is your computer's dock from true time after one week? Does your graph tell you anything else?
Use managerial accounting information : Describe the role of managerial accounting in your current or former place of business. If you have not been employed by a company that uses managerial accounting, choose a well-known company and describe how managers of that company might use manage..
What a marketing channel is and why intermediaries needed : Explain what a marketing channel is and why intermediaries are needed. - List the reasons why you need to restructure your channel of distribution.
Strategic planning retreat of six-person general surgery : At a strategic planning retreat of a six-person general surgery group, the senior partner begins by stating, "Our mission is to perform the highest quality invasive surgery procedures in the community."

Reviews

Write a Review

Business Management Questions & Answers

  Select one other country and identify the products

Select one other country and identify the products it would need to do without. Also made a good example list of products that wouldn't be available anymore if trade stopped between our countries.

  What is the labor participation rate

What is the Labor participation rate % for this economy ( Enter your response rounded to one decimal).

  Total cost recovery deduction

Assume Lunar had no other additions this year, has high taxable income and wishes to maximize the 2012 total cost recovery deduction. How much can it deduct this year?

  Regaining organizational health and vitality

Review the background materials on leadership traits, behaviors, and styles. Then do some research on Alan Mulally's leadership style and personality. Here are a few articles to get you started:

  Explain what is a sentinel event in healthcare delivery

Explain What is a sentinel event in healthcare delivery and What actions must any accredited healthcare facility take when a sentinel event occurs? Provide some specific examples of sentinel events.

  An organization image recruiting efforts

An Organization's Image Recruiting Efforts? How can an organization's image help its recruiting efforts? In what ways can it hurt those efforts

  Explain if your current organization does differentiate

Explain  if your current (or former) organization does differentiate between A, B and C players and/or positions

  Explaining diversity umbrella

The diversity umbrella is supposed to include: men as well as women, everybody in an organization.

  Matching assessment

As you read and processed the material introduced in this unit of the course, you should have begun to connect the concept of human capital management to business strategy, as guided by events happening within and out of the organization's control..

  Analyze the competitive advantage of each company

Evaluate the effectiveness of the measurement guidelines that each company uses.

  Outline features of an ideal health care policy

Outline features of an ideal health care policy. Keep in mind that, despite your wisdom and noble intentions, resources are limited. What are several of the policy items you want to focus on immediately?

  Promote your internal motivation

Detail how your current employer can change strategies within the organization to promote your internal motivation and innovation.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd