Walmart global advertising is form marketing communications

Assignment Help Operation Management

Reference no: EM132156041

1. There is a growing tendency for Western clients to designate a(n) ________ to facilitate the integration of worldwide marketing and advertising functions.

A) outside ad agency in home country

B) local ad agency in the home country and in each national market

C) combination of in-house and outside ad agencies

D) global ad agency

E) in-house ad agency

2. In the past ten years, the number of automobiles in Moscow has increased from 300,000 to 3 million. As a result, which of the following is the medium of choice in Moscow?

A) Radio

B) Newspaper

C) Billboards

D) Internet

E) Television

3. Walmart's global advertising is a form of marketing communications. Advertising represents which of the following "four P's" in the marketing mix?

A) People

B) Price

C) Product

D) Promotion

E) Place

4. Nestle's differences in advertising appeals from the original chic and classy Perrier glass bottle to the newer small and convenient plastic Perrier bottles that are sold today would best be described as ________.

A) emotional appeal followed with rational appeal

B) a lack of artistic appeal

C) competitor differentiation

D) rational appeal followed with emotional appeal

E) poor appeal followed by pricier appeal

5. The negative publicity experienced by consumers with environmental concerns led to a decrease in sales of Nestle's bottled water. Perception issues like this typically require companies to take ________ efforts.

A) increased selling

B) global expansion

C) public relations

D) competitor differentiation

E) alternative distribution channel

6. Today, Nestle has a new premium brand: "Nestle PureLife Water." The environmentally friendly and sustainable message for the new brand is an example of all of the following except ________.

A) publicity

B) global advertising

C) selling proposition

D) copywriting

E) rational appeal

7. Nestle has created large retail displays and programming advertisements for the Super Bowl. Those tasked with the visual creativity, development, and execution of those advertisements would be ________.

A) supermarket personnel

B) Sales Directors

C) CEOs

D) Art Directors

E) Copywriters

Reference no: EM132156041

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