Home-shopping channels by using the remote control

Assignment Help Operation Management

Reference no: EM132156045

1. A company with a polycentric orientation, selling a low-tech product in a less-developed country will probably choose to use which of the following type of sales personnel?

A) A former customer in the home country

B) A hybrid sales force

C) Third-country national

D) An expatriate

E) A host-country national

2. Especially popular in Europe, which of the following forms of marketing communication allows TV viewers to order products from home-shopping channels by using the remote control?

A) E-commerce

B) Support media

C) Interactive television (ITV)

D) Home shopping networks

E) Infomercials

3. Part of Fiber One's strategic selling model is to start with the consumer and identify a need so it may play the role of a problem-solver by fulfilling that unique need not yet being met.

This would be reflective of which of the following steps in the strategic selling model?

A) Develop a product strategy.

B) Develop a relationship strategy.

C) Develop a marketing strategy.

D) Develop a presentation strategy.

E) Develop a personal selling philosophy.

4. Following the launch of the new Fiber One product line, Fiber One reached out to health bloggers in an effort to build relationships with prospective buyers who were also influential consumers. This would best be described as ________.

A) personal selling

B) customer relationship management

C) indirect selling

D) sampling

E) mass marketing

5. Walmart is such a large-volume retailer that it is in a position to dictate terms to any vendor wanting to have its products available at Walmart stores. This is an example of ________.

A) rivalry among competitors

B) threat of new entrants

C) bargaining power of buyers

D) bargaining power of suppliers

E) threat of substitute products

Reference no: EM132156045

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