Velo assembles bicycles

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Question

Assume that bicycle company VELO assembles bicycles made up of different parts from various manufacturers. There is only one manufacturer, Geary, that makes a specific gear mechanism, and VELO is the only one that buys it. Each party will attempt to get the best deal for themselves - Geary will want to charge the highest price possible, while VELO will try to negotiate for the lowest price possible. Since VELO and Geary are completely reliant on each other, it may result in haggling and long negotiations. Vertical integration would offer the best solution for VELO.

Reference no: EM134033065

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