Use to ensure that advertising and production departments

Assignment Help Operation Management

Reference no: EM13844235

You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments aren't under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers.

Describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively. Refer to the information on power bases from our textbook.

Your answer should be a minimum of one page in length and double spaced and in APA format.

Reference no: EM13844235

Questions Cloud

Show excel formula used and calculation : (Future value) Albert Pujols hit 47 home runs in 2009. If his home-run output grew at a rate of 12 percent per year, what would it have been over the following 5 years? Show excel formula used and calculation

Describe who the stakeholders are in the organization : PR practitioners have a responsibility in a crisis to give the rest of the management team insight and information. PR practitioners should also consider nimbus publics. These are publics that were not designated recipients of messages, activities, o..

The interest rate on the mortgage : You plan to buy your dream home in 5 years. At that time, you would like to be able to afford a $250,000 home and put 20% down, and take out a 30 year mortgage for the rest. You can invest at 5% per annum compounded monthly. Assume this will also be ..

Is the organization conducive to being project-based : Discuss the organizational culture of a place you work, or have worked. Would you characterize the culture as being strong or weak? Please use examples to illustrate why it is considered strong or weak. Is the organization conducive to being project-..

Use to ensure that advertising and production departments : You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. Describe the sources..

Why is it important to match the frequency of the interest : 1.) Why is it important to match the frequency of the interest rate to the frequency of the cash flows? 2.) Why aren't the payments for a 15 year mortgage twice the payments for a 30 year mortgage at the same rate?

Amount of information flowing through corporate grapevine : In your opinion, has the introduction of email and other information technologies increased or decreased the amount of information flowing through the corporate grapevine? Explain your answer.

The principal amount of the bond is never : Cape Fear Energy raised (borrowed) $100 million by issuing an innovative new bond that is being referred to as a "Triennial" bond. The Triennial bonds, which have a par value of $1000, make an interest payment of $120 once every three years in perpet..

Insights on conflict in organizations : Provide 2 insights on conflict in organizations. Is conflict in organizations good or bad? Can conflict be avoided? Should all potential issues that can lead to increased conflict be addressed immediately? Expand your answers to show your understandi..

User Account

All Pages