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PR practitioners have a responsibility in a crisis to give the rest of the management team insight and information. PR practitioners should also consider nimbus publics. These are publics that were not designated recipients of messages, activities, or products/services of the organization, but who nevertheless become activated by the crisis.
Imagine you are a PR professional for an organization that has just experienced a crisis, such as Toyota’s recall of cars because the accelerator pedals stuck or the Goldman Sachs and Merrill Lynch financial crises.
Identify the organization and situation you are imagining.
Describe who the stakeholders are in the organization.
Explain in detail how you will show sensitivity to the needs of all stakeholders.
Why is sensitivity to the needs of all stakeholders key?
A nursing home contracts with an HMO for skilled nursing care at $2.00 PMPM. If costs are expected to average $120 per day, what is the maximum utilization of days per 1,000 members that the nursing home can experience before it begins to lose mon..
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Mathematically formulate Matt the Mean's work-out plan preparation problem as a mixed-integer-linear programming model.
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What basic things do they agree about? What do they disagree about? How would their different views result in different conclusions about how animals should be treated? Which of the two do you think gives a more rationally justifiable approach to ..
Assume you are supervising employees who fall in one of three categories: Effective performers who have lots of potential for advancement. Effective performers who are happy to stay where they are and who lack motivation or ability (or both) for adva..
Social policy and laws regarding the rights of women, gay persons, and persons with disability vary greatly throughout countries in Asia, the Middle East, and the United States (to say nothing of variation within the fifty states). That is, what are ..
Why is it so difficult to measure leadership effectiveness. What criteria have been used to evaluate managerial effectiveness. Are some criteria more useful than others. Defend your position.
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