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1. Suppose that marketers at Falcon International Corporation have come to you for recommendations on how they should promote their products. They want to develop a comprehensive promotional campaign and have a generous budget with which to implement their plans. What questions would you ask them, and what would you suggest they consider before developing a promotional program?
2. Identify two products for which marketers should use a push policy and a pull policy and a third product that might best be promoted using a mix of the two policies. Explain your answers.
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As you read the article, consider the following questions: How could the topic of this article apply to your personal or professional life, and how could it apply to an organization you have observed
understanding and managing organizational behavior - ideas for paperstart now by developing a paper which addresses-the
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