How can marketers use word of mouth communication

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Reference no: EM131303879

1. In which ways can word-of-mouth communication influence the effectiveness of a promotion mix for a product? How can marketers use word-of-mouth communication to create "buzz" for a product?

2. Which criticisms of promotion do you believe are the most valid? Why?

3. Should organizations be allowed to promote offensive, violent, sexual, or unhealthy products that can be sold and purchased legally? Support your answer.

Reference no: EM131303879

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