Unique selling proposition

Assignment Help Marketing Management
Reference no: EM131403108

ASSIGNMENT

In business, there are many industries. Starting from how you get to school (Transportation), the gas you need to power the vehicle you're in (Energy), the sounds coming from the radio (Music), and the phone you're texting on (Telecommunications). That's just one thing you do in a day!

Each of you will choose an industry that only you will work on. Identify five companies that are in this space, competing for dollars from the same customers. Make sure that at least one company is a national company and and at least one is Miami-based.

For each of the companies, describe their USP - Unique Selling Proposition. What do they do differently? Why does someone buy their product and not those of the competition?

For each company, write at least one paragraph on what sets their brand apart. Make sure to include at least one advertisement (on YouTube or Vimeo) that shows the image of your brand.

Reference no: EM131403108

Questions Cloud

Give the hypothesized equation of a first order model : Use the test statistics reported in the table and the rejection region from part e to conduct the test for each of the dependent measures of novelty.
Is there an inflationary or a recessionary gap : In an economy with the following aggregate demand and aggregate supply schedules, find the equilibrium levels of real output and the price level. Graph your solution. If full employment comes at $2,800 billion, is there an inflationary or a recess..
Freakonomics podcast episode : Listen to the Freakonomics Podcast episode titled "The Maddest Men of All" and answer the following questions. The podcast is available for download below.
Company overall marketing mix : Assignment: Please choose from one of the following companies (McDonald's, Subway, Burger King, Five Guys, KFC, Popeyes, or Pizza Hut) and describe the company's overall Marketing Mix. Describe each of the 4 Ps (Product, Place, Price, and Promotio..
Unique selling proposition : For each of the companies, describe their USP - Unique Selling Proposition. What do they do differently? Why does someone buy their product and not those of the competition?
Discuss the use of police discretion in your community : Introduction to Policing Criminology Assignment, Topic: The Use of Police Discretion in Your Community, For this assignment, you will need to locate and use at least one recent news article that discusses crime in your community. You will also need ..
Practical interpretation of coefficient of determination : Give a practical interpretation of each β-estimate in the model.- Give a practical interpretation of the coefficient of determination, R2.
Companies want information on their customers habits : 1. Why does Target want to know when its customers are getting ready for the birth of a child? 2. Based on what you read in the article, what is the main reason why companies want information on their customers' habits?
What is the required rate of return on stock x : What is the required rate of return on Stock X? Round your answer to one decimal place. What is the required rate of return on Stock Y? Round your answer to one decimal place.

Reviews

Write a Review

Marketing Management Questions & Answers

  Discussion of how it relates to the brand extension

Discussion of the example and discussion of how it relates to the brand extension

  Analyze the nature of entrepreneurship business ethics and

select a small business that you visit often e.g. coffee shop bookstore sporting goods store etc.. writenbspa 6-8 page

  Marketing plan- integrated marketing communications

Marketing Plan: Integrated Marketing Communications (IMC) Guidelines and Rubric, This is the culmination of the Marketing Plan. Detail the advertising and promotional activities that will be used to promote the product or service

  Develop and write an alternative imc plan

Develop and write an alternative IMC plan that involves the company you currently work for or the company you want to start up. You must address the following in your IMC plan.

  What are essential policies for each role describe and

write a 1400- to 1700-word paper that compares the roles and responsibilities of public policing versus private

  Analyze the new product introduced into australian market

For this written assignment you are to further analyze the new product introduced into the Australian market in relation to the Marketing Mix:

  Major environmental facts and trends in the foreign markets

Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product

  Give a detailed description of company

Provide a detailed description of your company. The description should include, at a minimum, the company's name, its history, founders, business purpose, and mission

  Outlining marketing strategies and presenting an action plan

Need to develop a plan, outlining marketing strategies and presenting an action plan (with a realistic budget) that an actual company could implement.

  What kind of logistical strategies does this company use

What kind of logistical strategies does this company use for their distribution? For example, do they use third party logistics such as UPS or do they have their own distribution fleet? Find out as much as you can

  Question regarding the benjamin franklin

Question 1: Ezekiel delivers pesticides to farmers' cooperatives. When planning his daily routing pattern, Ezekiel prefers to start with the customers furthest away and work his way back to his company's office. Which routing pattern is followed b..

  Question 1the challenge of tourism strategies is about

question 1the challenge of tourism strategies is about diversifying into new markets. the government of mauritius had

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd