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Assignment: Please choose from one of the following companies (McDonald's, Subway, Burger King, Five Guys, KFC, Popeyes, or Pizza Hut) and describe the company's overall Marketing Mix. Describe each of the 4 Ps (Product, Place, Price, and Promotion) in detail, focusing on how they relate to the company's overall brand.
Make sure to write at least 250 words for each of the 4 Ps (1,000 word minimum overall). Also make sure to cite at least two sources, in APA format, to justify your responses. These sources can be from the company directly, advertisements, or third party information. You will receive a zero for citation if you cite Wikipedia.
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Explain The Marketing Mix- Price and Explain both situations as fully as possible including any effect on your opinion of or attitude towards the brand explaining why you bought the thing you thought was over-priced
Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how it should be reached) and buying habits.
Describe an appropriate target market for this product. What combination of demographic, psychographic, and behavioral variables should the company employ in segmenting the market for Fisker Karma?
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