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What are the recommended course of action for IKEA to be successful in China and India?
What is the main result of each of the three phases of the strategic marketing process?
Poter's 5 Forces: Rivalry among existing firms, Threat of substitute products
Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable)
What is Kevin Roberts referring to with the term Lovemarks? Give an example of one from our discussions in class. What is the purpose of webisodesin today's promotional environment? What does Dr. Rapaille mean by The Code? Why are some products of..
in this assignment you will describe your fictitious company and provided its background. then you are ready to start
What are the pros and cons of the three segmentation scenarios and Estimate the impact of each segmentation strategy on the company's revenue
MKT2236 GROUP ASSIGNMENT. As a group comprising 4 students, you are required to choose a brand and to propose a brand transformation plan for a real-world business problem. To identify the main considerations for your transformation plan
Suppose McDonald's® was considering bringing a new kind of hamburger to its stores. What kind of research would it need to do in order to have some confidence that the new product would sell well, not just in the United States, but in its location..
Describe the targeted segment(s) of Dunkin' Donuts.
How attractive is your company in the field of competitors? How has it entered the market and how is it positioned to capture a share of the emerging markets? Is this even a strategy for your company?
This group project is intended to enhance your understanding of global marketing through preparing a global marketing entry plan. Your group should pretend to be a firm (either one already existing in the US, or one that you choose to make up as a g..
Type of consumer offering. Based on the four categories of type of offerings discussed in course content, describe in which category your product or service offering belongs. Based on your new target market, would that category of the offering ..
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