Unique characteristics as marketing communications tool

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Reference no: EM132219251

Please answer all question in one or two sentences.

1. Define personal selling and describe its unique characteristics as a marketing communications tool.

2. What are the differences between transactional traditional selling and trust based relationship selling.

3. Discuss five alternative approaches to personal selling.

Reference no: EM132219251

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Unique characteristics as marketing communications tool : Define personal selling and describe its unique characteristics as a marketing communications tool. Discuss five alternative approaches to personal selling.

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