Understanding of the promotion part of the marketing mix

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In your class discussion this week, you will use your understanding of the "Promotion" part of the marketing mix to determine an approach to cost-effective promotion. First, imagine that you are a small business owner with a very limited promotional budget. You cannot afford large-scale mass media advertising, such as expensive television or radio advertising. Next, in your discussion post, identify and briefly describe at least five things you could do to promote your business.

Reference no: EM13957444

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